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Builders of Authority
Builders of Authority is the go-to podcast for entrepreneurs looking to level up their game in all facets. With a focus on personal branding and growing your business, host Adam McChesney, brings on high level entrepreneurs who have experience growing companies through branding. You will learn tactics and strategies, not theories, from guests on the podcast while understanding what you need to do in order to reach new levels of success.
Builders of Authority
Why Data Will Always Win in Marketing: Interview with Bob Mastis of Digital Intersection
In this episode, I sat down with someone who brings a deep and proven perspective to the world of digital marketing, Bob Mastis.
Bob is the Principal and Founder of Digital Intersection, an integrated marketing communications agency that helps clients across both nonprofit and for-profit industries create marketing that actually works. While most agencies talk about creativity, Bob and his team are focused on what really moves the needle, data.
With over 25 years of experience in agencies and production environments, Bob knows how to connect the dots between data, messaging, and execution. Inside Digital Intersection, he's known as the “data guy,” and for good reason. Whether he’s analyzing donor history for a nonprofit or evaluating customer engagement for an eCommerce brand, Bob builds marketing strategies that are powered by relevance, not guesswork.
We had a real conversation about how data should inform every part of your marketing strategy, why most businesses aren’t leveraging the info they already have, and how to blend personalization with performance at scale. If you’re an agency owner, marketer, or business leader trying to figure out how to optimize your results without guessing, this episode is packed with insight.
Bob also shared his story of building and leading a successful agency over the last 15 years, what’s changed in the marketing landscape, and what still works no matter what platform you’re using.
About Bob Mastis
Bob Mastis is the Principal and Founder of Digital Intersection, an integrated marketing communications agency based in St. Louis. With more than 25 years of experience in the marketing industry, Bob has worked across general agencies, production environments, and high-level strategy roles to help brands get better results from their campaigns.
Known as the “data guy” on his team, Bob specializes in leveraging customer and donor data to drive relevance and performance in messaging. From nonprofits to for-profits, he helps organizations use the information they already have to create smarter, more personalized campaigns that actually convert.
For the past 15 years, Bob has led the growth of Digital Intersection while staying rooted in what matters most, helping clients generate measurable return on investment.
Connect with Bob Mastis
LinkedIn: https://www.linkedin.com/in/robertmastis
