Builders of Authority
Builders of Authority is the go-to podcast for entrepreneurs looking to level up their game in all facets. With a focus on personal branding and growing your business, host Adam McChesney, brings on high level entrepreneurs who have experience growing companies through branding. You will learn tactics and strategies, not theories, from guests on the podcast while understanding what you need to do in order to reach new levels of success.
Builders of Authority
Building a Social Media Machine That Actually Drives Growth with Pat Imig
In this episode, I sits down with Pat Imig, founder of Imig Communications, a St. Louis based video marketing agency that helps brands and local businesses create content that actually converts.
Pat shares his journey from hosting shows for CBS Sports Radio and the New England Patriots to launching a creative agency that blends storytelling, authenticity, and strategy.
They discuss:
- The importance of authentic storytelling in the age of AI
- How video builds trust and authority for local businesses
- The difference between posting just to post vs. posting with purpose
- Why being a category leader matters more than chasing followers
- How to balance human creativity with AI tools like ChatGPT
If you’ve ever wondered how to create content that feels real and drives results, this conversation will give you the framework and mindset to do exactly that.
Pat Imig — Founder of Imig Communications
Website: imig.ai
Socials: @patimig
Free Ebook: social.imig.ai
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