Builders of Authority
Builders of Authority is the go-to podcast for entrepreneurs looking to level up their game in all facets. With a focus on personal branding and growing your business, host Adam McChesney, brings on high level entrepreneurs who have experience growing companies through branding. You will learn tactics and strategies, not theories, from guests on the podcast while understanding what you need to do in order to reach new levels of success.
Builders of Authority
How to Franchise Your Business and Multiply Your Success with Dr. Tom DuFore
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Do you want to turn a successful local business into a national brand through franchising?
In this episode, we break down the real-world process of "multiplying success" with Dr. Tom DuFore—from identifying if a business is "franchiseable" to navigating the long-term sales cycles required to scale. This isn’t theory. It’s what happens when a founder decides to move from a visionary role into a coaching and training role to lead a franchise system.
We talk about:
* The Three Pillars of Franchising: Using other people's capital (Money), local ownership (Management), and faster expansion (Multiply).
* The "Franchiseability" Checklist: Why a profitable prototype, national customer base, and a "teacher’s heart" are non-negotiable.
* The Franchise Blueprint: A deep dive into the 3-step strategy of structuring fees, documenting manuals, and launching to market.
* Success vs. Struggle: Why consistent marketing for 200+ days is the key to closing franchise sales, and why starting and stopping ad campaigns leads to failure.
* The Founder's Role: Why the first 20 franchisees are actually buying into the founder, not just the brand.
If you’re a business owner, contractor, or entrepreneur looking for a "confidence elixir" to grow while maintaining local quality, this episode will hit.
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✉️ CONTACT:
Email adam@buildauthority.co
Website adammcchesney.com
About me:
I’m Adam McChesney: an entrepreneur and marketer who’s spent the last decade building and scaling service-based businesses. I’ve been on both sides of the table: running companies myself and helping other business owners grow through smarter, more disciplined marketing.
I’m the founder of Builders of Authority, where I work with service businesses to improve visibility, strengthen their brand, and build marketing systems that actually perform over time. Everything I share comes from real experience, what I’ve tested, what’s worked, and what hasn’t.
Today, I create content, speak, and have honest conversations about marketing, growth, and leadership, with one goal in mind: helping business owners stop relying on last-minute tactics and start building something sustainable.
