Builders of Authority
Builders of Authority is the go-to podcast for entrepreneurs looking to level up their game in all facets. With a focus on personal branding and growing your business, host Adam McChesney, brings on high level entrepreneurs who have experience growing companies through branding. You will learn tactics and strategies, not theories, from guests on the podcast while understanding what you need to do in order to reach new levels of success.
Builders of Authority
How Mark Williams Built a Custom Home Brand That Stands Out
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What does it really take to build a custom home brand that stands out, serves clients at a higher level, and creates a healthier business behind the scenes?
In this episode of the Builders of Authority Podcast, Adam McChesney sits down with Mark Williams, a third-generation custom home builder from Minnesota with more than 20 years of experience.
Mark is the founder of Mark D. Williams Custom Homes, the host of the Curious Builder Podcast, and one of the five founders of the Contractor Coalition Summit. He shares how authenticity, wellness, financial literacy, and collaboration have shaped the way he builds homes and leads his company.
In this conversation, Adam and Mark discuss:
• Building an authentic brand without trying to appeal to everyone
• Creating the Mysa Hus spec-home concept around Scandinavian design, family, and wellness
• Using healthier materials, air purification, and thoughtful building practices to attract health-conscious clients
• Investing in masterminds and industry events to overcome burnout and transform a business
• Shifting from competition to collaboration within the construction industry
• Understanding the difference between markup and margin
• Structuring contracts around healthier financial targets
• Managing cash flow and strengthening the financial foundation of a building company
• Hiring and delegating to buy back time and increase capacity
• Taking action before everything feels perfect
• Creating stronger client experiences through hospitality and connection
Mark also explains how the Contractor Coalition Summit changed his mindset and helped him see the value of investing in himself, surrounding himself with the right people, and learning from other builders.
He opens up about the financial lessons he wishes he had learned earlier, including the importance of understanding margin, overhead, profit, and the systems required to build a sustainable company.
🔗 CONNECT WITH ADAM:
Facebook https://bit.ly/3td8Pdo
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LinkedIn https://bit.ly/3hjU4jq
🔗 CONNECT WITH MARK:
Website https://bit.ly/4pVho9G
Instagram https://bit.ly/45GRAEZ
LinkedIn https://bit.ly/4bQD29x
✉️ CONTACT:
Email adam@buildauthority.co
Website adammcchesney.com
Book a call: https://buildauthority.com/contact-us/
About me:
I’m Adam McChesney: an entrepreneur and marketer who’s spent the last decade building and scaling service-based businesses. I’ve been on both sides of the table: running companies myself and helping other business owners grow through smarter, more disciplined marketing.
I’m the founder of Builders of Authority, where I work with service businesses to improve visibility, strengthen their brand, and build marketing systems that actually perform over time. Everything I share comes from real experience, what I’ve tested, what’s worked, and what hasn’t.
Today, I create content, speak, and have honest conversations about marketing, growth, and leadership, with one goal in mind: helping business owners stop relying on last-minute tactics and start building something sustainable.
Built for the contractors the market keeps overlooking.
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